Hi, my name is Matt Bonfiglio

With over 8 years of experience in B2B and SaaS multi-channel marketing, I specialize in building brands, driving revenue growth, and encouraging significant customer adoption. My skills include partner marketing, product marketing, and brand strategy, especially in hyper-growth startups. I have a strong analytical mindset, enabling me to lead profitable growth through strategic marketing programs and campaigns.

About Me

Born and bred in Southern California, I embrace the beautiful San Diego weather. When I’m not home with my beautiful wife and two golden retrievers, I’m out on the golf course. Having had uncontrolled epilepsy for the last 18 years, I pride myself on being an epilepsy advocate, dedicated to raising awareness within the community.

Sports fanatic to the core, I bleed Dodger blue, rally with the Lakers, and cheer on the Minnesota Vikings through thick and thin. Whether it's catching a game or exploring San Diego’s diverse culinary scene, there’s never a dull moment!

“I would hire Matt a million times over. Matt is an exceptional partner and product marketer with an enthusiasm and hunger for leading and learning.”

— Cassandra Shaffer, Product and Partner Marketer

EDUCATION

San Diego State University, B.S. Business Administration, Marketing 2013-2016.

WORK

Partner Marketing Manager, Shippo - Jan ‘22 - Dec ‘23

Partner Marketing Manager, WizeHire - Dec ‘21 - Jan ‘22

Manager, Business Development, Housecall Pro - Jun ‘20 - Feb ’21

Regional Community Manager Housecall Pro - Jan ‘19 - Dec ’20

Community Manager, Housecall Pro - Nov ‘16 - Jan ’19

Background

My expertise

  • Collaborated cross-functionally to plan integrated Go-to-Market (GTM) strategies with partners, aiming to boost partner engagement, partner client activation, positive company-wide revenue growth, and enhanced product adoption.

  • Generated a variety of enablement materials such as slide decks, one-pagers, training webinars, and onboarding resources, to boost partner engagement, accelerate customer adoption, and expedite partner referrals.

  • Crafted compelling messages, strategies, and positioning to promote the brand to multiple personas, driving successful product launches and engagement.

  • Collaborated with Partnerships, Sales, and Business Development teams to drive Account-Based Marketing (ABM) campaigns, syndicate content, and create training materials, one-pagers, battle cards, slide decks, etc.

  • Led the creation and management of offline communities organizing in-person events with 10,000+ attendees, driving new customer acquisition, user activation, and customer retention.

Key Wins

Partner Marketing

  • Contributed to $1.9M in partner revenue through partner enablement materials

  • Generated over 12% of monthly new SAAS enrollments through partners

  • Built out entire onboarding experience for new partners to increase partner engagement and client referrals

  • Successfully launched quarterly partner newsletter resulting in an average open rate of 58% and 5% CTR

  • Identified and produced co-marketing projects over a variety of channels (blog, webinars, email, etc)

Product Marketing

  • Successfully re-branded Shippo’s API product, launching new messaging and a landing page

  • Drove 1200+ qualified leads of target persona through content syndication utilizing annual co-branded Benchmarks Report

  • Drove 300K impressions to our API landing page

  • Launched Shippo's "Shipping Elements" product in collaboration with product managers, sales, and BD teams, achieving a successful market entry through a strategic partnership with Wix. Facilitated product adoption by closely working with Wix to develop enablement materials and executed a comprehensive Go-to-Market (GTM) strategy, including public relations, outbound marketing, and the creation of a compelling case study.

  • Launched email nurture campaign targeting users who self-identified as API users resulting in a 30% increase MoM in new API user signups + first API calls

Interested in checking out my portfolio?

Shoot me a quick email and I will provide you with a password to access my portfolio!

Let’s Chat!

(805) 367-6191

matt@mattbonfiglio.com